The following terms used in our privacy policy are defined in Article 4 of the GDPR. This is only an excerpt from Article 4 of the GDPR. All definitions can be found in the GDPR (here).
In connection with the use of Google Ads, we also use the "Google Conversion Tracking" application. This enables us to track whether a user has accessed our website via a Google Ads advertisement and what actions they have taken on our website; in other words, whether a so-called "conversion" has taken place for this user (a conversion is recorded when an advertisement is interacted with and a predefined action is performed). This allows us to check the success of our Google Ads advertising campaign. For this purpose, the ads placed are combined with a technical measure, such as an ID. This provides us with relevant statistics, for example, on the total number of people who see our ads and which ads are clicked on particularly often. We only use Google Conversion Tracking if you have given us your express consent to do so via our consent tool (Art. 6 (1) (a) GDPR). Data processing within the USA is possible in this respect. The USA is a so-called third country within the meaning of the GDPR. Data transfer to this third country is justified in this case under Articles 44 and 45 GDPR, as Google is an active participant in the Data Privacy Framework . This is a data protection agreement between the EU and the USA, in which the level of data protection for certified companies in the USA is declared to be adequate ("adequacy decision"). You can revoke your consent at any time by clicking on the "Revoke/Change Privacy Settings" button located in the footer of our website. Furthermore, we would like to point out that you can prevent the storage of cookies at any time by adjusting your browser settings accordingly.
In connection with the use of Google Ads, we also use the "Google Conversion Linker" application. This supports click data measurement in order to effectively track conversions (a conversion is recorded when an ad is interacted with and a predefined action is performed). In this respect, user activities are assigned to the corresponding Google Ads campaigns, which enables more precise performance measurement (measurement of conversions); for us, this means that we can identify the circumstances and extent of the "conversion" that has taken place for the user in more detail. This service uses a cookie for this purpose. Further information about the service is available here: https://support.google.com/tagmanager/answer/7549390?hl=de. We only use Google Conversion Linker if you have given us your express consent to do so via our consent tool (Art. 6 (1) (a) GDPR). Data processing within the USA is possible in this respect. The USA is a so-called third country within the meaning of the GDPR. The transfer of data to this third country is justified in this case under Articles 44 and 45 GDPR, as Google is an active participant in the Data Privacy Framework . This is a data protection agreement between the EU and the USA, which declares the level of data protection for certified companies in the USA to be adequate ("Adequacy Decision"). You can revoke your consent at any time by clicking on the "Revoke/Change Privacy Settings" button located in the footer of our website. Furthermore, we would like to point out that you can prevent the storage of cookies at any time by adjusting your browser settings accordingly.
In addition to or in connection with the Google services mentioned separately in this privacy policy, we also use Google Tag Manager. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, legal notice: https://www.google.de/intl/de/contact/impressum.html. The parent company of this Ireland-based company is: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as "Google"). Privacy policy: https://policies.google.com/privacy. The Tag Manager is used to manage so-called website tags. These tags are used to integrate other services into our online offering in a technically clean manner, allowing us to manage them via a common interface. The Tag Manager itself implements these other services but is not further involved in their data processing. For information on what to consider regarding the data processing of these other services, please refer to our explanations in the course of this privacy policy regarding the specific services. According to Google, Tag Manager does not process IP addresses or other user-specific identifiers, see https://support.google.com/tagmanager/answer/9323295?hl=de. However, data processing within the USA is possible in this respect. The USA is a so-called third country within the meaning of the GDPR. Data transfer to this third country is justified in this case under Articles 44 and 45 GDPR, as Google is an is an active participant in the Data Privacy Framework . This is a data protection agreement between the EU and the USA, in which the level of data protection for certified companies in the USA is declared to be adequate ("adequacy decision"). We use Google Tag Manager on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR, in this case to be able to integrate and manage services in a technically clean manner.
We use the web analytics tool "Matomo" (https://matomo.org/). Matomo is an open-source tool provided by InnoCraft Ltd, 150 Willis St, 6011 Wellington, New Zealand, https://matomo.org/faq/new-to-piwik/who-is-innocraft/ (hereinafter referred to as "InnoCraft") (InnoCraft Ltd was founded by the developers of Matomo). Matomo's privacy policy can be found here: https://matomo.org/privacy-policy/. No cookies are used here, only a so-called digital fingerprint (here, various technical data, such as the browser used, is used to create a hash value, i.e., a combination of characters from which the original data cannot be derived), which is changed every 24 hours. We use Matomo on the basis of our legitimate interest pursuant to Art. 6 (1) (f) GDPR to optimize our website and operate it economically. You can object to data processing at any time here:
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